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People across the globe do not associate with the “fake” world of fast food and expects the food they are served to only consists of natural ingredients only as they are extremely concerned about their health and the effects of what food additives may cause to their body.

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BURGER KING has joined a growing list of fast-food chains that are free of artificial flavours, preservatives and colourings. BURGER KING is committed to removing all preservatives, colours, and flavours from artificial sources from all the food they serve around the world as their next milestone.

Burger King: About
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Burger King: Welcome

A 3 part commercial series displaying zombies who would rather eat BURGER KING’s burgers over human flesh as people nowadays have been eating and using unnatural products therefore BURGER KING’s burgers are more real than human beings are.

Burger King: Text
Burger King: Work
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Burger King: Welcome

A series of a Pop Up Store, Video and a set of posters displaying the purpose and side effects of the chemicals used for artificial food and preservatives to educate people with the dangers and side effects of the chemicals used for making artificial food and preservatives making them think twice before consuming it.

Burger King: Text
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Label behind the chemical props

Customers will get a free Burger King meal on their next visit in 3 simple steps.

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  1. Snap a pic with the Whopper installation.

  2. Post it on a social media and tag #BKtherealburger

  3. BK will dm them asking for their BK app username and once sent, the free voucher will be sent to them through the BK app.

Burger King: Welcome

Top Of The Whopper

A transparent window to allow light to pass through for the crops.

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Burger King: Image
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Inside Of The Whopper

  • Pop up store greenhouse with some crops.

  • Ingredients from Burger King being sold for a limited time.

  • Customers can pick fully harvested crops.

Burger King: Welcome

A video showcasing the purpose and the side effects of some of the chemicals used in artificial food and preservatives do to the human body

Burger King: Video
Burger King: Pro Gallery
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